About
Built by a founder who has already done it.
Building a consumer brand isn't easy. Many founders spend years pouring money into paid ads, influencer marketing, and content creation just to maintain growth. As acquisition costs continue to rise, scaling profitably becomes more challenging than ever.
After founding LECHERY® with just $800 and growing it into a nationally distributed brand carried by leading retailers and marketplaces, Vyra Scher experienced firsthand what it takes to navigate retail buyers, marketplace onboarding, fulfillment operations, merchandising, and growth strategy. The lessons learned through building a brand became the foundation for The Retailship.
The Retailship helps consumer brands become retail-ready through strategic positioning, buyer-grade pitch decks, retailer outreach, marketplace expansion, onboarding support, and operational guidance. Our mission is simple: help founders reach new customers, diversify beyond your own direct-to-consumer channel, and build sustainable growth through retail and by-invite only marketplace channels.
Why Work With Us
Stop fighting for every customer.
Crowded waters · paid acquisition
- →Meta Ads
- →Google Ads
- →Influencer marketing
- →Affiliate programs
- →Discounting
Effective — until they aren't. These channels only get more expensive as you grow.
The channel ahead · retail & marketplaces
- ✦Reach millions of new customers
- ✦Diversify your revenue streams
- ✦Reduce dependence on paid acquisition
- ✦Increase brand visibility
- ✦Scale more efficiently
New shoppers the retailer already paid to bring in. The Retailship helps you make the crossing.
The By-Invite Fleet
The marketplaces we navigate.
Access to these channels is invitation-only — you can't simply sign up. We focus exclusively on getting consumer brands listed and selling across them.
Services
What we chart for you.
Retail Growth Strategy
A clear roadmap for entering retail channels and expanding distribution — sequenced for where your brand is now.
Retail Pitch Deck Development
A buyer-grade presentation that makes your brand, products, and opportunity impossible to overlook.
Retailer & Marketplace Onboarding
Navigate requirements, operational setup, fulfillment readiness, and a clean launch.
Marketplace Expansion
Identify and launch the right opportunities across leading marketplaces and digital retail channels.
Founder Advisory
Strategic guidance built specifically for emerging consumer brands looking to scale efficiently — straight from someone who has navigated the channel firsthand.
Charter the Fleet
Pick the vessel for your crossing.
- One-hour strategy call
- Channel-fit assessment
- Your clearest next move
- Retail-readiness assessment
- Buyer-grade pitch deck
- Complete line sheet
- Everything in Speedboat
- Buyer / category-manager outreach
- Warm buyer introductions
- Everything in Yacht
- Full retailer onboarding
- Initial assortment — up to 100 SKUs
All engagements paid upfront to begin · Yacht is priced per marketplace channel · Megayacht is engaged once a retailer accepts you
The next stage
Your next customer may not be online.
The fastest-growing consumer brands didn't scale by spending endlessly on ads — they expanded into new channels that put their products in front of entirely new audiences. The Retailship helps you prepare for that crossing.
Less reliance on paid ads. More room to grow.
Let's build your retail strategy →